All tagged Data Analytics
Jim Sterne is widely considered the godfather of digital marketing analytics. In this episode, Jim describes his journey through marketing analytics, why cookies are here to stay, and the one tech innovation that everyone should stop resisting and get on board with.
A sense of awe runs throughout this episode with Avinash Kaushik, one of the godfathers of web analytics. Avinash is a data visualization expert and Digital Marketing Evangelist at Google and takes a step back with us to wonder at the magic of the Internet while delving into how data can better serve businesses.
