Avinash Kaushik: "Curious"
This Week's Guest: Avinash Kaushik
ABOUT THIS EPISODE
A sense of awe runs throughout this episode with Avinash Kaushik, one of the godfathers of web analytics. Avinash is a data visualization expert and Digital Marketing Evangelist at Google and takes a step back with us to wonder at the magic of the Internet while delving into how data can better serve businesses.
Avinash has maintained Occam’s Razor, one of our favorite blogs, since 2007, and has been encouraging us to reimagine how we gain business insights from the massive amounts of data laid at our feet in modern times. He speaks about the practitioner’s role in data analysis and how having access to every possible data point doesn’t make humans smarter; it can often lead us astray or paralyze us without the proper analysis.
And for those of you who are interested in making a career in digital marketing, Avinash is the person to listen to. He tells us why one of the most future-proof professions will prove to be data analytics and the number one personality trait that will make a person great at it.
But most notably, Avinash brings sincere optimism for finding the balance between data and humanity. Enjoy hearing what this humble guest has done to help transform the industry of web analytics, both for marketing and for strategic decision-making at the highest levels.
Show Notes
BOOKS AND ARTICLES MENTIONED IN THIS EPISODE
Avinash’s bi-monthly blog, Occam’s Razor, including the article that is lovingly deemed required reading for Timeshare CMO employees: “It’s Not the Ink, It’s the Think.”
Be Real-World Smart: A Beginner's Advanced Google Analytics Guide
Avinash’s two best-selling books: Web Analytics: An Hour A Day and Web Analytics 2.0
AntennaPod.org podcast manager
“Customer Centric Web Decision Making” Avinash’s Google Tech Talk
Udacity’s Nanodegree in Digital Marketing
Jim Sterne and his book “Artificial Intelligence for Marketing: Practical Applications”
Top Ten: Signs You Are A Great Analyst, one of Avinash’s first blog posts from 2006, and Melinda’s first comment on the blog
MORE FROM AVINASH
Avinash’s newsletter covers two things that will have a material impact on your salary. The Marketing-Analytics Intersect
More of our favorite articles from Avinash: Stop Exceeding Expectations, Suck Less First and Rebel! Refuse Report Requests. Only Answer Business Questions, FTW.
Avinash is also Co-Founder and Chief Education Officer for Market Motive: online marketing education, on-demand, high quality, fresh, every day!
More About Our Guest
Digital Marketing Evangelist, Blogger, Speaker, Author
Avinash Kaushik helps executive teams, marketers and data analysts leverage innovative digital strategies and emerging technologies to outsmart their competitors.
He’s the Digital Marketing Evangelist for Google and a passionate teacher who shares his perspective frequently via multiple channels: a weekly newsletter (The Marketing Analytics Intersect), a bi-monthly blog (Occam’s Razor) and two best-selling books that have been translated into over a dozen languages (Web Analytics: An Hour A Day and Web Analytics 2.0).
As always, Avinash passionately advocates for a smarter balance between faith and data. In service of that goal, he has pushed the industry to use a broader set of data – own, competitive, qualitative, quantitative – along with new applications of classic statistical models that form the foundation of data science.
Avinash has received rave reviews for bringing his energetic, inspiring and actionable insights to companies like Unilever, Chase, Hyatt, Porsche, IBM, Naspers, and Chanel. He has delivered keynotes at conferences in every corner of the world, including the Monaco Media Forum, The Art of Marketing, Synergy Digital, Travel Alberta, Resultados Digitais Summit and Healthcare Strategy Summit.
He is on the Advisory Boards of the University of Toronto Rotman School of Management, the University of California at Irvine's program on Web Intelligence, USC's Annenberg School's Media Impact Project, Udacity, and the charity Health4theWorld. Additionally, he is a frequent guest lecturer at universities such as Stanford, University of Virginia, UCLA, and the University of Utah.
Avinash has received industry honors including Statistical Advocate of the Year award from the American Statistical Association, Rising Star award from the Direct Marketing Educational Foundation, and Most Influential Industry Contributor from the Digital Analytics Association.
