What if your plan for 2020 included launching a new (very cool) Audience Intelligence platform, just as the world unexpectedly changed under a pandemic? In this Season 4 opening episode, we welcome back Rand Fishkin, founder of Moz and co-founder of the new SparkToro, to discuss how SparkToro found innovative ways to not only launch a new product during 2020 but also help people and other businesses on a variety of levels in the process. Bonus: hear Rand’s top 3 ideas for what marketers should be doing right now during this crisis.

Rand Fishkin has dramatically opened up the field of SEO for the average marketer as the founder of Moz. Now he tells Melinda about co-founding SparkToro (in beta now) and his recent book shedding light on what it’s really like to be a founder. Plus, enjoy Rand’s candor as he describes what he believes makes for a healthy corporate environment (hint: see the title of this episode).