All tagged Analytics

Gary Angel: "Shake It Up”

Our next guest is considered one of the leading customer analytics and digital measurement experts in the world. Gary Angel tells us about his first brush with data analytics in the days of direct mail marketing, to pulling the industry away from measuring website “hits,” to the intensity of being an entrepreneur. Gary Angel is currently the CEO and Founder of Digital Mortar, which provides collection and measurement of the customer journey in retail stores.

Paula Buchanan: "American Girl"

Paula Buchanan, researcher and self-proclaimed data nerd, brings her passion for education, data, and lifelong learning to this episode. Paula’s goal is to make healthcare data accessible to the public so people are better equipped to make informed decisions. Paula and Melinda explore how conquering the fear of failure and striving to learn more can be a driving force for women and people of color, and really anyone in the tech world.