All tagged Silicon Valley
What if your plan for 2020 included launching a new (very cool) Audience Intelligence platform, just as the world unexpectedly changed under a pandemic? In this Season 4 opening episode, we welcome back Rand Fishkin, founder of Moz and co-founder of the new SparkToro, to discuss how SparkToro found innovative ways to not only launch a new product during 2020 but also help people and other businesses on a variety of levels in the process. Bonus: hear Rand’s top 3 ideas for what marketers should be doing right now during this crisis.
While this podcast is normally focused on the history of tech, this pandemic is truly history in the making. Listen as we welcome back Tom Peters, management guru and business author, who emphasizes the one and only thing managers should be focusing on now: people. Whether a business is facing layoffs, breakdowns, or just anxiety among its workers, Tom hammers home that our decisions right now will be etched in history—whether we like it or not.
Jacqueline Harper has the kind of story that is rarely told and exactly what we’re trying to bring to light with this podcast. A black female programmer in the 1970s, she was asked to go home from her IBM job when she became pregnant with her first child. She then pushed herself to learn programming while also raising her family. Hear this remarkable woman’s story from the world of mid-century tech.
Rand Fishkin has dramatically opened up the field of SEO for the average marketer as the founder of Moz. Now he tells Melinda about co-founding SparkToro (in beta now) and his recent book shedding light on what it’s really like to be a founder. Plus, enjoy Rand’s candor as he describes what he believes makes for a healthy corporate environment (hint: see the title of this episode).
We kick off Season 3 with the VP of Product at Dropbox, Adam Nash, telling about some of the biggest companies in tech at some of their most transformative times in the past thirty years. Hear about Adam’s time at NeXT, Apple, eBay, LinkedIn, and now Dropbox, and how product teams bridge the gap between development and marketing to ultimately give the customers what they’re looking for.
Laura Yecies has an extensive career in Silicon Valley and has been the CEO of two venture-backed startups, currently of SyncThink, a brain health platform focused on eye-tracking technology. Laura offers advice for managers, supportive words for females in tech, and wisdom for married couples trying to nurture two careers at once.
Geoff Donaker has seen every stage of a start-up—from going public to having to close the doors. Now he is on the VC side as founder of Burst Capital, bringing his expertise to investing. Meet this former COO of Yelp and hear his advice for founders and new companies on how to avoid common problems like stagnant prices or becoming untethered from your customers.
Jim Sterne is widely considered the godfather of digital marketing analytics. In this episode, Jim describes his journey through marketing analytics, why cookies are here to stay, and the one tech innovation that everyone should stop resisting and get on board with.
Philip Rosedale, virtual world entrepreneur and all-around “Starman,” joins the podcast to discuss the biggest themes at the intersection of humanity and technology. He describes building the virtual world “Second Life” and what he believes the future holds for expansive virtual environments and 3D interactions.
A sense of awe runs throughout this episode with Avinash Kaushik, one of the godfathers of web analytics. Avinash is a data visualization expert and Digital Marketing Evangelist at Google and takes a step back with us to wonder at the magic of the Internet while delving into how data can better serve businesses.
Author, coach, speaker, and advocate for inclusive workplaces, Karen Catlin shares stories from her career in Silicon Valley at Adobe and Macromedia, as well as more about her work to encourage us all to be better allies in the workplace.
Tom Peters, best-selling business author, speaker, and “Red Bull of management thinking,” reaches back to his start in Silicon Valley in the 1970s, reflecting on how the Valley has evolved and what work still needs to be done to bring the focus back to the people.
Ellen Petry Leanse joins Melinda Byerley to talk about her experiences in the early days of Apple when she served as Apple’s first User Evangelist. Proclaimed the “nerd queen,” she led the company’s first online debut in 1985 with one of the first BBSs. Her career is a parable of what happens when you are willing to take risks, work hard, and don’t worry about looking back.
Linda Popky, one of Silicon Valley’s top 100 women of influence, stops in to talk to Melinda Byerley about her lifetime of marketing experiences and specifically her time at Sun Microsystems in the heady days of the genesis of Silicon Valley. In this insightfully fun episode, she talks about how she came to work for Sun and her eventual move from Boston to the West Coast. You will enjoy Linda’s engaging stories about her marketing philosophy, some Silicon Valley history, and the tech marketing ecosystem she has navigated for over 30 years.
